Xeron, Scenarchie and BTB Audiovisuel Deliver New Digital Impact in Paris

In the heart of Paris lies Westfield Forum des Halles, one of the city’s most recognisable shopping and leisure destinations. Located beneath the iconic Canopée structure, the centre brings together more than 150 shops, world’s most-visited cinema and a wide range of public cultural facilities, attracting an astounding 64 million visitors each year. To keep pace with the centre’s high foot traffic and frequently updating multimedia spaces, Westfield wanted to renew an existing LED screen in Place Carrée, a key crossroads where shoppers and passengers moving between the Paris metro and RER intersect.