How DP World in Dubai Created A Visual Landmark for VIPs

DP World is a global leader in logistics, with a team of over 100k people working across 75 countries. Headquartered in Dubai, at the heart of Jebel Ali Port, voted the “Best Seaport in the Middle East” for 24 consecutive years. Unsurprisingly, it’s a magnet for the largest stakeholders, VIPs and leaders in global logistics. DP World’s aim was to turn the exterior of its building into a bold statement of who it is – forward-looking, successful and – not forgetting the golder-than-gold standard of logistics – reliable.