GroupPlus Increase Ads Revenue on Dubai’s AL Khail Road with Xeron

Dubai’s Al Khail Road isn’t just a means of getting from point A to point B. As Dubai’s second key road, it is a critical thoroughfare for the city, carrying close to 20,000 vehicles per hour. Despite its importance and high traffic volume, outdoor advertising along this route was, until recently, dominated by static billboards – a technology of the past. GroupPlus Media, as one of the largest media groups in the Middle East, realized they had an opportunity to modernize this landscape.